Licenses
Understanding Our Product Licenses
PLR, MRR, RR, PU… that’s quite a collection of letters.
Fortunately, understanding what they mean doesn’t have to be complicated.
Products available through PLR Products Elite can come with different types of licenses, and the license determines what you can — and cannot — do with a particular product.
Some give you the freedom to edit, customize, and sell the content. Others allow you to resell a product or simply use it for yourself.
Here’s a simple breakdown of what each license generally means.
PLR — Private Label Rights
Private Label Rights generally give you the most flexibility.
With PLR, you can typically edit and customize the content, add your own branding, put your name on the product, and sell it to your customers.
Depending on the individual product license, you may also be able to pass certain rights to your customers, such as Master Resell Rights, Resell Rights, or Personal Use Rights.
In other words, PLR gives you a starting point you can work with and make your own.
Just keep in mind that the exact permissions can vary from one product to another.
MRR — Master Resell Rights
Master Resell Rights allow you to sell the product and also give your customers the right to resell it.
That’s the key difference.
You can resell the product, and your customer can receive resale rights too.
Exactly which rights you’re allowed to pass along can vary depending on the individual product license, so it’s always worth checking the terms included with that product.
RR — Resell Rights
Resell Rights allow you to sell the product to your customers, but there’s an important distinction from MRR.
Your customers generally do not receive the right to resell the product themselves.
They can use the product according to the rights included with their purchase, but the resale right stays with you.
So if you’re ever wondering about the difference between MRR and RR, that’s the main thing to remember:
MRR can include the right for your customer to resell. RR generally does not.
PU — Personal Use
Personal Use is the simplest of the four.
The product is for you to use personally.
You can read it, learn from it, and use the information for your own purposes, but you cannot normally edit it for resale, sell it, or distribute copies to others.
In other words, enjoy the content — just don’t start handing copies around.
One Important Thing to Remember
The explanations above are designed to give you a simple understanding of how these different license types generally work.
But when it comes to a specific product, there’s one rule that matters most:
Always check the license included with that individual product.
Products can have different permissions, limitations, or conditions, even when they fall under the same general license category.
The individual license included with the product tells you what you’re actually allowed to do with it.
So before you edit a product, sell it, or pass any rights to your customers, take a moment to check its license.
A quick check now can save a lot of questions later.
Still Have a Question?
If you’re unsure about the license included with a particular product, just get in touch with us.
We’ll be happy to help you understand what the license allows before you put the product to use.
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